It is an economic rule that compared to a developed country developing countries are more attractive for investors who expect reasonable ROI for lesser investments. Developed countries are more attractive for big investors who are stable enough to take high risks where they also receive high returns. However small to medium level investors may not be capable enough to bear such huge risks and they always seek quicker returns for their investments. In such cases, for international small and medium investors, developing economies are ideal options. Especially a country that is emerging after experiencing huge negative economic and social conditions and is currently in the process of developing almost every sector that is available in the country.
South Sudan, being an independent country since 2011 has started to attract many investors around the globe. Investment opportunities in South Sudan have taken many spheres that include investment in its infrastructure development, agribusiness, oil and gas mining, manufacturing and services.
In addition to these sectors which are directly attractive for international investors, there is an indirect sector that is becoming more attractive, which is the hospitality industry of South Sudan. Due to the fact that the country is geared for investment opportunities, it brings many expats and investors into the country. Especially the capital city Juba needs to cater more and more towards international business travellers and delegates from various countries. This indirectly increases the demand for accommodation in Juba. It is also vital that the hotels in Juba uplift their standards to match the international visitors’ expectations. For example hotels in Juba with swimming pool, gym, Jacuzzi, spas etc. may attract more guests than other ordinary hotels in Juba.
The needs that a business traveller looks for is different from a holiday maker’s. A hotel in South Sudan should understand these diverse requirements and serve its guests accordingly. For example high speed internet or Wi Fi facilities for the guests may not be a decision making factor in terms of a holiday maker visiting South Sudan. However it is a fundamental amenity that a hotel should provide for a business traveller whose connectivity to the rest of the world is highly important.
Moreover the hotels in Juba and South Sudan, by understanding the high potential in attracting business travellers who are visiting the country could augment its packages by adding some specific features. For example arranging conferences, meetings, press releases, transportation facilities to reach proposed investment sites etc. could be a few options for hotels in South Sudan.
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Hotel Asante, Juba South Sudan 